On a recent episode of The Innovation Engine podcast, I spoke with marketing and branding guru Dr. Leigh George about the growing importance of Marketing in the corporate world. Leigh is super sharp, and we had a great conversation about how marketing touches more parts of a business than ever before, from Sales to Product Development to HR, and many other points in between. 

Leigh recently launched her own company, which is called Freedom, to "help organizations who feel stuck clear the way for innovation." Prior to starting her own company, she served stints as the VP of Social at Ogilvy, Director of Strategy at R2Integrated, and Director of Strategy at Rock Creek Strategic Marketing. Leigh is one of the few people in country with a Ph.D. in Branding History and Theory. You can check out her profile on LinkedIn to see some of her presentations on marketing, social media, and branding, which are very thought-provoking. 

Among the things we talked about was a great Hubspot article from 2012 that may be an oldie but is definitely a goodie. It's titled 19 Reasons You Should Include Visual Content in Your Marketing and it includes some amazing stats, including: 

  • 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 
  • 46.1% of people say a website's design is the number one criterion for discerning the credibility of the company

We recently started posting episodes of the podcast on SoundCloud. Give the episode a listen via the SoundCloud embed above. If you like what you hear, please share it on your social media network of choice. You can download or subscribe to the podcast on iTunes or Stitcher Radio.

 

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